“I had another dream last night. Cherry blossom popping up everywhere, the streets turning pink. So, the second I blinked my eyes open I knew that another mission had begun. I wasn’t sure what it was yet, but that didn’t matter..”
These are the opening words of the Cherry Girl, a mysterious, playful creature “discovered” by MTV, whose mission is to make tiny, positive impacts on her surroundings whilst still living a beautiful, mischievous existence. She represents the new hedonism for Generation Y: teens and twenty-somethings for whom fun is still the most important thing, but not at the expense of the environment and those around you.
In keeping with her peers, Cherry Girl is highly active on social media, charting her minute-by-minute exploits via her Twitter feed (which now has over 800 faithful followers) and her blog, where she discusses topics as diverse and bizarre as “clean graffiti” and leaving fortune cookies for random strangers to chance upon on their daily commute.
The most interesting thing about Cherry Girl is that you’re not quite sure what she is all about, where she comes from and what she’ll do next. The video that introduces her is almost eerie with the electro music and sepia tint and it takes a while to understand what is going on. Perhaps that’s the point. She is a teenager after all and no teenager wants to appear straightforward.