Elle Tea’s London Fashion Week A/W 2010 Top Ten

In no particular order, here is Elle Tea’s top ten from the week. The list includes continuing greatness from the usual suspects as well as some interesting and simply beautiful work from emerging British talent.

1. Fashion week goes digital

This season’s London Fashion week had a sombre beginning, with the shadow of the late Lee Alexander McQueen’s death hanging over everyone. In a poignant example of McQueen’s forward-thinking talent, many other labels followed his lead by showing their fashion shows live on the web. Last year, McQueen generously streamed his show live in recognition of the fact that fashion week is not just for the professionals sitting comfortably on the front row. McQueen seemed to want to make fashion more democratic and given that this LFW was the first to advertise a ‘digital schedule’, it seems like other labels are also coming round to this way of thinking.

2. More beautiful dresses from Erdem

Everyone’s been talking about Erdem since his beautiful digital prints caught the eye of not one, not even two, but three political wives. Sarah Brown, Sam Cam and Michelle Obama have all been spotted in various Erdem creations and judging by this LFW show, these three ladies will have reason to fight over him again.

Erdem’s A/W 2010 collection was inspired by flora and fauna of Greenland and the result are simply stunning. Check out more photos here.

Erdem A/W 2010

3. Felicity Brown debut

I managed to get a quick look at Felicity Brown’s first collection at the Fashion Scout exhibition at the Freemanson’s Hall, and I’m very glad I did. Prior to launching her own collection, Felicity Brown designed for Mulberry, Alberta Ferretti and Lanvin. With such an illustrious and varied background, it’s no wonder she has come out trumps with this gorgeous collection. I particularly loved the suprising but delightful duality – one part being made up of unashamedly girly, flouncy, frilling dresses, and the other being a collection of 23 quirky, slightly boyish printed t-shirts.

Felicity Brown is definitely a name I’ll be looking out for in the future.

Felicity Brown's delightful printed t-shirt

Felicity Brown dresses

4. Burberry Prorsum triumphs again

Christopher Bailey would have needed to do something terribly wrong to not make this list in some form, as Burberry are a true favourite of mine. Thankfully, this season’s collection did not disappoint. There was a lot of talk about Burberry’s decision to broadcast their show live to the world – unfortunately the live streaming crashed for me at the key moment but that didn’t stop me catching a glimpse of the collection by other means! I loved the decision to go back to the label’s military roots with sheepskin aviator jackets and trench coats abound. This was a trend for sheepskin was also spotted at Jaeger London, another strong English heritage brand.

Luxury sheepskin at Burberry

5. Minna

Shown as part of Esthetica, LFW’s ethical fashion showcase, Minna’s girlishly sophisticated (is that a contradiction in terms?!) collection is a real delight. Everything in the collection is hand-made in the UK, using organic, fair trade and recycled materials wherever possible. I like they way the label has moved on from the more whimsical look of previous seasons, to a sharper aesthetic, with lots more black. A perfect example of a label that shouldn’t be pigeon-holed just into the ‘ethical’ realms.

Minna A/W 2010

6. Peter Pilotto

Proving they can do more than pretty, printed dresses, Peter Pilotto’s collection this season was sophisticated, polished and yet still original. Love the movement in this grey dress.

Peter Pilotto A/W 2010

7. Veryta

I wrote about Tanya Ling’s collection for Veryta last year, and this time round I was lucky enough to be invited to a presentation of her latest dresses. Hosted in a gallery – a fitting venue for dresses which look like works of art in themselves – the exhibition showcased both more of the stunning painted dresses, plus a collection of Ling’s conceptual drawings. A treat for the eyes and the ethics (50% of profits go to education for kids in India).

Tanya Ling for Veryta

Tanya Ling for Veryta

8. Fashion for Relief

Good cause. Good clothes. Good celeb spotting.

Fashion for Relief

9. Ethical bodycon at goodone

Another Estethica find is goodone, an ethical label that’s not afraid to be sexy. Check out this bodycon dress, made from recycled fabrics.

goodone A/W 2010

10.  Nicole Farhi’s sweeping coats

If I was able to pull off this camel colour without looking like I was suffering from a severe case of jaundice, I’d be saving my pennies for this amazing coat. Will leave it to the blonde and olive-skinned beauties to enjoy.

Nicole Farhi's sweeping coat


One response to “Elle Tea’s London Fashion Week A/W 2010 Top Ten

  1. Pingback: Green glamour | Elle Tea

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